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One Bad Apple: Consumers Prefer Perfect Produce Consumers don't like blemishes -- on apples, that is. The study of consumer values found that low tolerance for cosmetically damaged apples impacts consumers'purchasing decisions. Super Bowl Marketers Plan End Run Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black. Chimp and human Y chromosomes evolving faster than expected The first comprehensive comparison of Y chromosomes from two species sheds new light on Y chromosome evolution. Contrary to a widely held scientific theory that the mammalian Y chromosome is slowly decaying or stagnating, new evidence suggests that in fact the Y is actually reinventing itself through continuous, wholesale renovation. Mass Extinction 250 Million Years Ago Sparked Dramatic Shift To Comple The biggest mass extinction did more than eliminate species: It fundamentally changed the basic ecology of the oceans. Ecologically complex marine communities displaced simple communities, setting a pattern that has continued ever since. This striking change has escaped detection because previous research relied on single numbers -- such as the number of species alive at one time -- to track diversity. New research examines the relative abundance of marine life forms in communities over 540 million years. Review: 'The Age of Stupid' Gets Smart on Enviropocalypse Blurring the boundary between sci-fi and documentary, Franny Armstrong's The Age of Stupidpeers back at the present from a climate-crisis-wracked 2055 to lament our inaction on the mother of all earthly conflicts: The war on terra. The film opens Monday.

 Genes Associated With Schizophrenia Evolved Rapidly Due To Selection D Several genes with strong associations to schizophrenia have evolved rapidly due to selection during human evolution, according to new research. Researchers found a higher prevalence of the influence of so-called positive selection on genes or gene regions known to be associated with the disorder than a comparable control set of non-associated genes, functioning in similar neuronal processes. This is consistent with the theory that positive selection may play a role in the persistence of schizophrenia at a frequency of one per cent in human populations around the world, despite its strong effects on reproductive fitness and its high heritability from generation-to-generation. Four Brains Are Better Than One Chip maker Intel has announced that it's shipping the new Core 2 Extrememicroprocessor in time for the holiday season. Whether you need a quad corechip to run Sims 2 is your call. In Monkey Bites. Vision Restoration Therapy Shown To Improve Brain Activity In Brain In Researchers have demonstrated using functional magnetic resonance imaging, that brain activity was increased in stroke and traumatic brain injury survivors who underwent Vision Restoration Therapy, a rehabilitative treatment that helps these patients recover lost vision. Beethoven-Haus Bonn Biographical details, exhibits, and other material about composer Ludwig van Beethoven. Features images of instruments and manuscripts, audio clips, a glossary, and other research materials. Most documents available in English, with a few only in German. From Beethoven-Haus, a museum and research center located in Bonn, Germany, the birthplace of the composer. Female canaries sing sexily with testosterone Testosterone gets female canaries singing. Dutch researchers know how you can make a female canary sing using testosterone and the protein BDNF. Normally, female canaries don't sing, but with a few tweaks, the females' brain structure can be altered in a way that lets them burst into song. Their singing can even be considered sexy.
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