In the News
Sales Prices: How Right Digits Affect Perception of Discounts
The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study. This newly identified visual distortion effect may influence how consumers look at sale prices. An item on sale for $211 from the original price of $222 is thought to be a better deal than an item on sale for $188 from an original price of $199, even though both discounts are $11. Adult Cells Transformed Into Stem Cells
A new type of hybrid cell created at Harvard University could eventually solve the mystery of how embryonic stem cells develop into specialized adult cells, and provide genetically tailored treatments for many human diseases. What's more, the technique holds out the possibility of doing this without creating or destroying human embryos. [Ironic] LONDON: A jailed cocaine dealer is working as Santa Claus on
John Tams, who dons beard, boots and red suit to work in a cafe's Christmas grotto, said he wanted to give something back to the community... 'Clusters' Of Earthquakes Yield An Ominous Scenario
The newest studies on the Cascadia Subduction Zone off the coast of the Pacific Northwest have identified a "clustering"of great earthquakes of the type that would cause a major tsunami, yielding a historical record with two distinct implications - one that's good, the other not. Solar-Powered USB Bikini, Anyone?
As long as you don't go to the beach to get wet, and you don't mind sand in your electronics, this prototype swimwear could come in handy. In Sex Drive Daily. Wired Test 2007: Gadget Hall of Fame 1956 - Zenith Space Commander Rem
Imagine changing TV channels if it meant climbing off the couch to walk over to the set every time. Zenith's 1955 design for the Space Command remote-control system changes all that. People accept the 30 percent price hike for the set in favor of the convenience. Forensic Science Service (FSS)
The FSS "is the market leader in the supply of forensic science services to police forces in England and Wales."It also provides its services internationally. Its website describes FSS services and activities, including paternity testing, digital crime analysis (such as computers and mobile phones), and DNA analysis. Also includes descriptions of cases in which the FSS was involved, such as whether bones found in Russia in 1991 were those of the Romanovs. [Ironic] An Italian pensioner committed suicide after his wife fell in
Recalling the end of Romeo and Juliet, the 70-year-old man, Ettore, who had sat by his wife's bedside for four months after she slipped into a coma following a heart attack, finally gave up hope and gassed himself in the garage of his family home.Less than a day later, his wife, Rossana, woke up in her hospital bed in Padua and immediately asked for him. Immune System's Distress Signal Tells Bacteria When To Strike Back
The human opportunistic pathogen, Pseudomonas aeruginosa, has broken the immune system's code, report researchers from the University of Chicago, enabling the bacteria to recognize when its host is most vulnerable and to launch an attack before the weakened host can muster its defenses. Voluntary Carbon Standard Lacks Credibility, WWF Argues
A new standard for carbon offsets fails to guarantee climate benefits and promote sustainable development, and could further increase insecurity and volatility in the carbon offsets market, says WWF. Carbon buyers using the Voluntary Carbon Standard will remain exposed to significant risk, they say.
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