Cinema of the United States
In the early 1900s, when the medium was new, many immigrants, particularly Jews, found employment in the U.S. film industry. Kept out of other occupations by racial prejudice, they were able to make their mark in a brand-new business: the exhibition of short films in storefront theaters called nickelodeons, after their admission price of a nickel (five cents). Within a few years, ambitious men like Samuel Goldwyn, Carl Laemmle, Adolph Zukor, Louis B. Mayer, and the Warner Brothers (Harry, Albert, Samuel, and Jack) had switched to the production side of the business. Soon they were the heads of a new kind of enterprise: the movie studio. The major studios were located in the Hollywood section of Los Angeles, California. Before World War I, movies were made in several U.S. cities, but filmmakers gravitated to southern California as the industry developed. They were attracted by the mild climate and reliable sunlight, which made it possible to film movies outdoors year-round, and by the varied scenery that was available. Other moviemakers arrived from Europe after World War I: directors like Ernst Lubitsch, Alfred Hitchcock, Fritz Lang, and Jean Renoir; actors like Rudolph Valentino, Marlene Dietrich, Greta Garbo, Ronald Colman, and Charles Boyer. They joined a homegrown supply of actors--lured west from the New York City stage after the introduction of sound films--to form one of the 20th century's most remarkable growth industries. At motion pictures' height of popularity in the mid-1940s, the studios were cranking out a total of about 400 movies a year, seen by an audience of 90 million Americans per week. During the so-called Golden Age of Hollywood, the 1930s and 1940s, movies issued from the Hollywood studios rather like the cars rolling off Henry Ford's assembly lines. No two movies were exactly the same, but most followed a formula: Western, slapstick comedy, film noir, musical, animated cartoon, biopic (biographical picture), etc. Yet each movie was a little different, and, unlike the craftsmen who made cars, many of the people who made movies were artists. For example, To Have and Have Not (1944) is famous not only for the first pairing of actors Humphrey Bogart (1899-1957) and Lauren Bacall (1924- ) but also for being written by two future winners of the Nobel Prize in Literature: Ernest Hemingway (1899-1961), author of the novel on which the script was based, and William Faulkner (1897-1962), who worked on the screen adaptation. Moviemaking was still a business, however, and motion picture companies made money by operating under the so-called studio system. The major studios kept thousands of people on salary--actors, producers, directors, writers, stuntmen, craftspersons, and technicians. And they owned hundreds of theaters in cities and towns across the nation--theaters that showed their films and that were always in need of fresh material. What is remarkable is how much quality entertainment emerged from such a regimented process. One reason this was possible is that, with so many movies being made, not every one had to be a big hit. A studio could gamble on a medium-budget feature with a good script and relatively unknown actors: Citizen Kane, directed by Orson Welles (1915-1985) and widely regarded as the greatest of all American movies, fits that description. In other cases, strong-willed directors like Howard Hawks (1896-1977) and Frank Capra (1897-1991) battled the studios in order to achieve their artistic visions. The apogee of the studio system may have been the year 1939, which saw the release of such classics as The Wizard of Oz, Gone With the Wind, Stagecoach, Mr. Smith Goes to Washington, Only Angels Have Wings, Ninotchka and Midnight. The studio system succumbed to two forces in the late 1940s: (1) a federal antitrust action that separated the production of films from their exhibition; and (2) the advent of television. The number of movies being made dropped sharply, even as the average budget soared, because Hollywood wanted to offer audiences the kind of spectacle they couldn't see on television. This blockbuster syndrome has continued to affect Hollywood. Added to the skyrocketing salaries paid actors, studio heads, and deal-making agents, it means that movies released today tend to be either huge successes or huge failures, depending on how well their enormous costs match up with the public taste. The studios still exist, often in partnership with other media companies, but many of the more interesting American movies are now independent productions. The films of Woody Allen (1935- ), for example, fall into this category. Critics rate them highly and most of them make a profit, but since good actors are willing to work with Allen for relatively little money, the films are inexpensive to make. Thus, if one happens to fail at the box office, the loss is not crushing. In contrast, a movie featuring Tom Cruise or Bruce Willis typically begins with a cost of $10 million or more just for the star's salary, partly as a result of the rise of powerful agents and managers. With multiples of a sum like that at stake, Hollywood studio executives tend to play it safe.
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