Social Impacts
From its beginnings, rock and roll has been associated with youth, rebellion, and anti-establishmentism. The combination of black influences, suggestive lyrics, and wild response by the younger set made rock and roll shocking and threatening to the older generation. The ability to shock the elders in turn became part of the appeal of the music to young people. Attempts to control the influence of rock often turned comical; after several previous television appearances became controversial, Elvis Presley was famously shown from the waist up (to avoid offending viewers with his suggestive hip swivels) on the Ed Sullivan show in 1956.
Hollywood was quick to capitalize on the trend, turning out a series of rock-and-roll themed exploitation films designed to thrill teenagers and horrify adults.
As the original generations of rock and roll fans matured, rock music became an accepted and deeply-interwoven thread in popular culture. Beginning in the early 1970's, rock songs and acts began to be used regularly in television commercials; starting in the 1980s rock music was often featured in film and television program soundtracks. While mainstream rock music was no longer able to shock or offend, new forms of music, particularly Punk rock and Rap emerged to fill this role; people who as youths delighted in the effect rock and roll had on their parents found themselves railing in a similar fashion against their children's music.
Unclassifiable, non-commercial music forms have always played an important part in the evolution of rock music. An ever-expanding group of British musicians known collectively as the Canterbury Scene, largely because there is no other way to classify them, are an example of a relatively unknown, cultish trend in music that is very influential but flies below the cultural radar of all but the most adventurous music fans. A combination of jazz, psychedelia, Dada, John Cage, and other art and literary references, fused reluctantly into a 60s and 70s rock framework, is characterized by bands such as the early Soft Machine and Gong, who, in retrospect, can be said to have pioneered trends such as World Music and experimental music. Audiences for this type of cross-genre experimentation, both live and in recordings, are larger in Europe than the U.S., although in recent years, the popularization of Punk and Rap have opened traditionally mainstream minds to new forms of expression within the rock idiom.
Rock and Fashion
Rock music and fashion have also been inextricably linked. The tough, leather-clad image of early rockers such as Wayne Cochran in the U.S. and the Rolling Stones in the UK influenced a generation of young people on both sides of the ocean. A cultural war broke out in the late 1960s in the UK over the rivalry between the "Mods" (who favored high-fashion, expensive styles) and the "Rockers" (who wore T-shirts and leather); followers of each style had their favored musical acts, who eagerly fed into the conflict by releasing records praising one style and disparging another (the Mods versus Rockers controversy would form the backdrop for The Who's rock opera Quadrophenia). Rock musicians were early adopters of hippie fashion and introduced such styles as the Nehru jacket; bands such as the Beatles had custom-made clothing that influenced much of '60s style. As rock music genres became more segmented, what an artist wore became as important as the music itself in defining the intent and relationship to the audience. In the late 1970s, Disco acts helped bring flashy urban styles to the mainstream, while New Wave groups began wearing mock-conservative attire (including suit jackets and skinny ties) in an attempt to be as unlike mainstream rockers (who still favored blue jeans and hippie-influenced clothes) as possible.
The "Sell Out" dilemma
Rock musicians and fans have consistently struggled with the paradox of "selling out" -- to be considered "authentic", rock music must keep a certain distance from the establishment and its constructs; however certain compromises must be made in order to become successful and to make music available to the public. This dilemma has created friction between musicians and fans, with some bands going to great lengths to avoid the appearance of "selling out" (while still finding ways to make a lucrative living).
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