Key ideas in Situationist theory
Ideas central to Situationist theory include:
The Situation, a notion which had been circulating in philosophical, scientific and artistic circles for some time. Asger Jorn was greatly influenced by Niels Bohr, and we can see within the concept of situation a connection with the notion of locality in Quantum physics.
The Spectacular society. "We live in a spectacular society, that is, our whole life is surrounded by an immense accumulation of spectacles. Things that were once directly lived are now lived by proxy. Once an experience is taken out of the real world it becomes a commodity. As a commodity the spectacular is developed to the detriment of the real. It becomes a substitute for experience."- Larry Law, from Images And Everyday Life, a 'Spectacular Times' pocket book.
"The spectacle is not a collection of images but a social relation among people mediated by images... The spectacle in general, as the concrete inversion of life, is the autonomous movement of the non-living... The liar has lied to himself"- Guy Debord
The Situationists would argue that by means of the spectacular society, all aspects of our culture and experience is mediated in order to disguise and protect the interests of those who hold real power.
Recuperation. "To survive, the spectacle must have social control. It can recuperate a potentially threatening situation by shifting ground, creating dazzling alternatives- or by embracing the threat, making it safe and then selling it back to us"- Larry Law, from The Spectacle- The Skeleton Keys, a 'Spectacular Times pocket book.
"Ha! You think it's funny? Turning rebellion into money?"- The Clash, White Man In The Hammersmith Palais.
Recuperation is the process by which the spectacle takes a radical or revolutionary idea and repackages it as a saleable commodity. An ironic example of recuperation, it could be argued, was the 1989 Situationist exhibition at the ICA gallery in London's Mall, wherin both original situationist manifestos, and contemporary Pro-Situ influenced works (records, fanzines, samizdat-style leaflets and propaganda) were presented as museum artifacts for the mass consumption of the art establishment. This event of course contrasts sharply to the occasion when the Situationist International gave a presentation at the ICA themselves, which famously ended when an audience member asked the group "what is situationism?" to which one of them answered "we are not here to answer cuntish questions" before marching off to the bar.
Detournment; "short for: detournment of pre-existing aesthetic elements. The integration of past or present artistic production into a superior construction of a milieu. In this sense there can be no Situationist painting or music, but only a Situationist use of these means.", Internationale Situationiste issue 1, June 1958.
Detournment could be said to be the opposite side of the coin to 'recuperation' (where radical ideas and images are made safe and commodified), in that images produced by the spectacle are altered and subverted so that rather than supporting the status quo, their meaning is changed in order to put across a more radical or oppositionist message.
Such a pro-situ technique can be seen in action in the present day when looking at the work of Culture Jammers including Ad Busters 1, whose 'subvertisements' 'detourn' Nike adverts, for example. In this case the original advertisement's imagery is altered in order to draw attention to said company's policy of shifting their production base to cheap labour cost third world 'Free trade Zones'. However, it can be a thin (or at least very fuzzy) line between 'recuperation' and 'detournment' at times, as Naomi Klein points out in her book No Logo. Here she details how Culture Jammers and Ad Busters have been approached (sometimes successfully) by corporations such as Nike, Pepsi or Deisel and offered lucrative contracts in return for partaking in 'ironic' promotional campaigns. She points up further irony by drawing attention to merchandising produced in order to promote Ad Busters' Buy Nothing day, an example of the recuperation of detournment (or of culture eating itself) if ever there was one.
In contrast, evoL PsychogeogrAphix are very fond of pointing out the differences between 'detournment', the postmodern idea of appropriation and the Neoist use of plagiarism as the use of similar techniques used for different means, effects and causes.
Quotes
"It is forbidden to forbid"- Il est interdit d'interdire - Anonymous graffiti, Paris 1968
"Be realistic- demand the impossible!"- Soyez réalistes, demandez l'impossible! - Anonymous graffiti, Paris 1968
"Beneath the pavement- the beach!"- Sous les pavés, la plage! - Anonymous graffiti, Paris 1968
"Never work" - Ne travaillez jamais - Anonymous graffiti, Paris 1968
"People who talk about revolution and class struggle without referring explicitly to everyday life, without understanding what is subversive about love and what is positive in the refusal of constraints, such people have a corpse in their mouth"- Raoul Vaneigem, "The Revolution Of Everyday Life"
See also
Members of the Situationist International, Jamie Reid, Stewart Home, King Mob, Black Mask, Chris Gray Band, Psychogeography, Surrealism, Fluxus, Dada, Watts, Provos, Anarchism, Anarchism in the arts, No Logo, sniggle, International Workingmen's Association, Libre Society
Sources