New Labour
Following John Smith's death, the leadership of the party fell to Tony Blair. Under his leadership, the Labour Party rebranded itself as New Labour, a move designed to reassure the voters of 'middle-England' that they have moved away from their old leftist image. This shift has been characterised by the party moving more to the centre and away from its socialist policies of the 1980s. Under skilled media manipulation, with a moderate social democratic policy platform and a more media-friendly public image, and aided again by the unproportional nature of Britain's electoral system, Labour won a landslide majority in the May 1997 general election on a percentage of the popular vote that under proportional electoral systems would have seen it win at best a small majority. The party was also helped by public exhaustion with the Conservative Party (which had been in power since 1979) and some commentators have suggested that even 'old Labour' would have won in 1997. The Tories were also damaged by allegations of sleaze aimed against some middle ranking ministers, and perceived Conservative disunity under John Major, between the more fundamentalist successors of Thatcher and more moderate members.
The Labour Party has continued to hold the centre ground in British politics, winning a further landslide majority in 2001, the first time ever for the Labour Party. Some both inside and outside the party have accused its leader and his aides of tailoring policy to media tastes and exploiting internal mechanisms of control.
David Owen, the former leader of the SDP, claims that he and the rest of the gang of four (Roy Jenkins, Bill Rogers and Shirley Williams) in effect invented New Labour, though none of them rejoined the Labour Party. Those modernisers who stayed in the Labour Party in the 1980s reject the claim.
Stephen Fielding of Salford University, claims that New Labour is a media myth. Will Hutton regards Gordon Brown as the first "real" Keynesian Chancellor. Private Eye has started to refer to Labour as "New" Labour, and John Reid (Secratary of State for Health, and a Labour cabinet member), regards it as a natural development of Bevanism.
As well as being in government across the whole UK, the Labour Party is in power (jointly with the Liberal Democrats) in the Scottish Parliament. Until May 2003 Labour shared power with the Liberal Democrats in the National Assembly for Wales, and then took power on its own.
The Labour Party is a member of the Socialist International and the Party of European Socialists (the social democrat bloc in the European Parliament).
See also: