Publishing web pages
The web is available to individuals outside mass media. In order to "publish" a web page, one does not have to go through a publisher or other media institution, and potential readers could be found in all corners of the globe. To some this represents an opportunity to enhance democracy by giving voice to alternative and minority views. Others took it as a path to anarchy and unrestrained freedom of expression. Yet others took it as a sign that a hierarchically organized society of which mass media is a symptomatic part, will be replaced by a so-called network society.
In addition, hypertext seemed to promote non-hierarchical and non-linear ways of expression and thinking. Unlike books and documents, hypertext does not have a linear order from beginning to end. It is not broken down into the hierarchy of chapters, sections, subsections, etc. This is reminiscent of the idea of Marshall McLuhan that new media change people's perception of the world, mentality, and way of thinking. While not unique to the web, hypertext in this sense is closely related to the notion of "death of author" and intertextuality in structuralist literary theory.
These bold visions are not fully realized yet. We can find both supporting and countering aspects of web usage.
First, regarding the increased global unity, it is true that many different kinds of information are now available on the web, and for those who wish to know other societies, their cultures and peoples, it became easier. When one travels to a foreign country or a remote town, s/he might be able to find some information about the place on the web, especially if the place is in one of developed countries. Local newspapers, government publications, and other materials are easier to access, and therefore the variety of information obtainable with the same effort may be said to have increased, for the users of the Internet.
At the same time, there are some obvious limitations. The web is so far a very text-centered medium, and those who are illiterate cannot make much use of it. Even among the literate, usage of a computer may or may not be easy enough. It has been known during the late 1990s, though with ample exceptions, that web users are dominantly young male in college or with a college degree. Now the trend has been changing and female and elderly are also using the web, level of education and income are related to the web use, some think (See also: Digital divide). Another significant obstacle is the language. Currently, only a limited number of languages are useable on the web, due to software and standard issues, and none would understand all the available languages. These factors would challenge the notion that the World Wide Web will bring a unity to the world.
Second, the increased opportunity to individuals are certainly observable in the countless personal pages, as well as other groups such as families, small shops, which are not among those who publish materials. The emergence of free web hosting services are perhaps an important factor in bringing this possibility into the reality. The activities of alternative media expanded into the web as well.
Yet not a small part of those pages seem to be either prematurely abandoned or one-time practice. Very few of those pages, even when they are well-developed, are popular. When it comes to the expression of ideas and provision of information, it seems that the major media organizations and those companies who became major organizations through their online operations are still favored by the dominant majority. In addition, the Web is not necessarily a tool for political self-education and deliberation. The most popular uses of the Web include searching and downloading of pornography, which perhaps have very limited effect in improving democracy. The most intensively accessed web pages include the document detailing the former President Bill Clinton's sexual misconduct with Monica Lewinsky, as well as the lingerie fashion show by Victoria's Secret. In sum, both in terms of writers and readers, the Web is not popularly used for democracy. While this is not enough to categorically reject the possibility of the Web as a tool for democracy, the effect so far seems to be smaller than some of the expectations for a quite simple reason, lack of interest and popularity. Anarchistic freedom of expression may be enjoyed by some, but many web hosting companies have developed their acceptable use policy over time, sometimes prohibiting some sensitive and potentially illegal expressions. And again, those expressions may not reach great many. The web is still largely a hierarchical place, some may argue.
Third, regarding non-linear and non-hierarchical structure of the Web, the effect of those on people's perception and psychology are still largely unknown. Some argue that our culture is changing to that of postmodernity, which is closely related to non-linear and non-hierarchical way of thinking, being, and even social organization. Yet the counter evidences are available as well. Among the most notable would be the existence of web directories and search engines. Those sites often provide navigations to most popular sites to the visitors. In addition, it is quite obvious that many web sites are organized according to a simple hierarchy, having the "home page" at the top. At least the present state of the Web and web users seem to suggest the change has not been as great as envisioned by some.
Statistics
By far the most Web content is in English: 56%; next are German (8%), French (6%) and Japanese (5%).
See also
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